As we have seen time after time, crisis accelerates innovative disruption – for good and bad!

As Covid rates skyrocket again worldwide and a war with serious ripple effects continues in Europe, the dark clouds of recession gather on the horizon.

Healthcare service providers – no matter the level of care – are strained in many ways. There seems to be no end in sight.

While hospitals and clinics battle heavy caseloads hindered by impossible staff shortages, they have to manage a significant digital transformation.

As a transformative leader, you are moving fast and working hard to solve many of these problems.

Sometimes, as a leader, you are so busy you forget to communicate your vision, mission and progress to those who need to hear that someone is doing something.

Amidst so much uncertainty, people need clarity and decisive leadership more than ever. It’s human nature.

People need thought leadership that communicates a clear vision of how you are tackling the problems that concern them. They need to hear from you.

Whether you are a healthcare service provider, an innovative company, or a start-up leading transformation, having a solid thought leadership component to your content marketing is essential.

Thought leadership isn’t as complicated as it may seem.

It’s simply about consistently establishing yourself as a credible, trustworthy authority figure in your field and ecosystem.

Thought leadership is about leveraging a well-articulated, cohesive content strategy that makes you visible and credible to the people and networks that matter to your business goals.

A strategy that cuts through the “blah blah” to what matters now to people. Clarity and vision, and of course, hope.

We are not talking about aiming for star status.

Your thought leadership content can speak to dozens or thousands.

An effective strategy doesn’t need to shoot for a big following or attract lots of attention – it aims to get the right following, the right attention – the attention of the strategic kind that will move your reputation and business forward or get your innovation seen and understood.

The key is to build your strategy as early in the game as possible, preferably when you are starting out.

But it’s never too late.

A good start is to ask yourself two simple questions:

What leadership thoughts and vision is my content marketing communicating? 

What are my prospects hearing?  

 

Becoming a credible authority in your field takes time. But it starts with questions like those.

Remember, content marketing that works is all about small, consistent steps and knowing who you are talking to.

But there needs to be a strategy driving those steps.

Let me help…