On many days, you’ll feel like quitting your content creation. But please don’t! Be warned that death by irrelevance may quickly follow.

In today’s increasingly digitalised world, ‘competing by content’ is the norm, and it can be exhausting trying to get enough good content out on all the different platforms and social media channels. It can be tough if you have to do it all yourself because there is always a learning curve. A platform learning curve and a skill learning curve.

Recently I wrote an article on quitting and how sometimes the smartest thing to do is to quit from the perspective of the myriad of challenges of being an entrepreneur, in particular, a social entrepreneur.

We social entrepreneurs struggle! Investors prefer to back shiny, tech stuff with fat ROIs so often we wear all the hats in the world!

Yes, anyone can write, but not everyone can write well. Yes, anyone can point a phone and record or take a photo, but not everyone can do that well. Yes, anyone can record themselves talking – ergo, podcasting on a dime, but perhaps not well.

There is an art always to quality.

Creating engaging, creative content takes time, energy, money, and skill. Most entrepreneurs don’t have the luxury of having all four of these, and even if they did, their talent is best directed at developing their products, services, and business models – already an enormous challenge in itself!

On many days, you’ll feel like quitting your content creation. But please don’t! Death by irrelevance may follow.

Without quality content that engages, connects and guides your target customers ethically along the buyer journey, you won’t be able to fully compete in today’s digital dungeons.

So, a good rule of thumb is that ‘less is more’ – put quality above quantity and be rigorously consistent.

Taking the time to produce one good quality piece of content once or twice a month and then adapting it to each channel you invest in, with different timings, makes the most sense if you are short on time and budget.

Make sure you are aware of trends and use analytics to see how your quality piece performs wherever you publish it. But as with anything, if you are starting from scratch, it will take time to build momentum. Patience in content creation is indeed a virtue.

It is wise, too, to ensure that you cover the different mediums – have some good quality video, a well-written text, and a good visual strategy that engages and differentiates. Nothing has to be long.

Just pumping out content is a lot of time and energy, and if not done with a smart strategy, it can be like blowing cold air into a large void.

Picking thousands of ‘likes’ or subscribers that have no intention to buy any of your products is not a good thing. Is it not better to have fifty interested followers than a thousand random ‘likes’ from people with no real interest in ever engaging your services?

As a content creator and social entrepreneur, I have found that succumbing to the pressure to constantly produce stuff is futile and that quality trumps quantity every time. It is also more enjoyable. It has taken me a while to learn that. In the beginning, I felt so overwhelmed by all of the channels and the pressure to output content.

Until I just stopped to think and listen.

I now take my time, choose my channels more carefully and decide on a realistic content creation schedule for my own projects as well as my social entrepreneurship clients and create something that I authentically believe in.

For me, less is more. Perhaps for you too.

If you feel like chatting about how you are facing the content creation challenge as a fellow social entrepreneur.

It can help to vent, spar and bounce off ideas; you never know, maybe I can help.

Get in touch anytime!