Thought Leadership
On many days, you’ll feel like quitting your content creation. But please don’t! Be warned that death by irrelevance may quickly follow.
Differential content must be fresh, not stale. It must be formative, not repetitive, it must be interesting and varied, not boring. It must have range, scope and depth. It should aim to generate a certain amount of friction in critical thinking and thought provocation as any social entrepreneurship venture should.
Having an effective visual strategy is as important as having an effective content marketing strategy!
Many innovators put off building a thought leadership strategy until it’s too late. Worse still they never do it and pay a heavy price.
Waiting until your innovation is “ready” is way too late.
As we have seen time after time, crisis accelerates innovative disruption – for good and bad!